pioneering

July 12th, 2014

We’re selling food in Cambridge on Tuesday. At a parking meter. At Hubspot. This hasn’t ever happened before, and I’m really excited about it. In March 2011 we were the first truck to park at a public metered space in Boston (in Cleveland Circle), which led to a full fledged food truck initiative for the […]


Roxy’s Allston opens TODAY, 5/24

May 24th, 2014

It’s been a long time coming but we are finally open for lunch and dinner at 485 Cambridge St in Allston! Come check out our expanded menu, including some amazing canned beer. We’re psyched to have you in!


Pimento Melt Re-Do

April 10th, 2014

So we launched a tasty sandwich a few weeks ago with house made spicy pimento cheese, chipotles, jalapeños, Grillo’s Pickles, and two slices of tomato. It was a recipe Corey (truck manager) came up with. Pimento cheese is a southern spread, and Corey grew up in Kentucky and Lousiana, so it seemed like a perfect […]


Now hiring for Allston!

March 20th, 2014

It’s been a long time in the making, but we’re hiring for Allston as well as the trucks for Spring and Summer! Requirements: must love smiling + be able to commit to at least 3 days a week. We can teach you the rest. Sound like something you’d be into? Send your resume, availability, and […]


Holiday Hours

December 24th, 2013

We’re closing for a few days for the Holidays. Catch us back by Friday. Happy Holidays, everyone!


86 Tomatoes, For Now

December 11th, 2013

Winter is my least favorite time of year. I have to wear a jacket. It gets dark at 4pm. And tomatoes really suck. I talked to Ben, the produce purchaser for Katsiroubas (our produce company) and he recommended we refrain from purchasing them. We got some anyways and he was right – they were probably […]


Menino stopped by!

October 4th, 2013

I probably should have posted this a few days ago, but Menino stopped by the site of our future brick-and-mortar store on Saturday. I was given less than 24 hours notice. It was a very funny experience. I got a call from the Office of Business Development on Friday, saying Menino was definitely coming to […]


We’ll be at Harvard this Saturday, 9/28

September 24th, 2013

We’re pretty excited when we get to come to Cambridge. We don’t get to all that often. We’re testing out Harvard on Saturday at 28 Oxford St in Cambridge, 1130-3PM. This is just a one off, but we’re already working on making it a regular thing. Come by and say hello, we’d love to get […]


The Good, The Bad, The Unicorns

September 13th, 2013

I always tell people that owning a food truck (or food trucks) allows you to experience the highest of highs and the absolute lowest lows every day. Today was one of those days. Colin, Diana, and I headed to do an in-office catering at Nanigans – a really cool Facebook advertising company that we’ve been […]


Lots of music happening this weekend

September 2nd, 2013

Music has always been a huge part of what we do. In fact, this whole business idea started when I was on the road touring with my brother’s band in Europe. I (James) handpick the 600-ish song playlist we play on our trucks. So when I get asked to do a big music festival, I […]